
Stirling’s attractive environment, quality schools and exceptional quality of life are attracting more people to live and work in the Stirling area. Stirling’s population increased by four per cent between 1998 and 2007, double the two per cent average rate of growth for Scotland as a whole. Stirling has also experienced strong jobs growth, with the number of jobs increasing from 40,600 in 2000 to 47,900 in 2007. This increase represented growth of 18 per cent, significantly higher than the eight per cent average rate of growth for Scotland as a whole.
Stirling provides a competitive location for business start-ups and for business growth. The Office of National Statistics recorded 395 business starts in 2007. High levels of business starts, combined with higher than average 1-year business survival rates for newly formed enterprises (97.1 per cent survival rate for Stirling businesses compared to 96.5 per cent average for Scotland as whole) have meant that Stirling has developed a strong and diverse business base.
Stirling’s diverse business base covers a number of key sectors, including business services, construction, hotels and catering, retailing, banking and insurance and health.