Stirling is situated at the heart of Scotland and is the largest city in central Scotland. A well-established hub of economic activity, it has strong connections to Glasgow, Perth, Dundee, Inverness, Aberdeen and Edinburgh.
In addition, the wider Stirling area covers a total area of over 2,100 square kilometres (reaching the shores of Loch Lomond in the west, to the village of Tyndrum on the edge of Rannoch Moor in the north and the former mining villages of Fallin and Plean in the east).
Stirling is investing in the creation of high-quality jobs and opportunities for all. Success will be realised through the provision of excellent quality of life for residents and visitors and a location of the first choice for businesses, which will capitalise on an ambitious, diverse and growing economy.
Over 90,000 people live here and we’re committed to delivering the highest levels of service to them. Working with our communities, partners and agencies we aim to make our region a better place to live, work and visit by continually improving all aspects of our performance.
Economic development is a key priority and Stirling is already moving towards a varied and growing business economy. There are currently around 4,000 businesses employing 35,000 people.
Stirling is also at the hub of Scotland's transport network, providing an ideal place for businesses to service national and international markets. In addition, more than half of Scotland’s population live within an hour's travel time, providing a skilled workforce and customer base for Stirling's businesses, visitor attractions and educational establishments.
A vibrant and dynamic city set within a world-class historic built environment, Stirling is also a hub of contemporary culture. The Loch Lomond and The Trossachs National Park reflects the fact that Stirling is home to some of Scotland's most dramatic scenery.