The Finance and Economy Committee yesterday (Thursday, 19 November) made that commitment for 2021 as part of wider-Council plans for the Monument, which seek to ensure the success of the attraction during the challenging tourism recovery period and beyond.
Maximising access for local residents
Convener of the Finance and Economy Committee, Councillor Margaret Brisley, said: “This will allow Stirling residents to visit one of Stirling’s premier tourist attractions free of charge, perhaps visiting for the first time, or maybe taking the opportunity to rediscover this treasured local asset.
“The Monument is an iconic structure, not just within Stirling, but across Scotland and rightly holds a place as one of the most instantly recognisable attractions in the country.
“We have been clear that our approach to the management of the attraction will include maximising access for local residents. The Monument brings a sense of pride to the whole area, and offering free entry will ensure our residents can enjoy the full experience of visiting the attraction.”
Take the chance to visit the iconic attraction
Vice Convener, Councillor Alison Laurie, said: “The National Wallace Monument is one of the primary tourist attractions in Stirling and we want to safeguard its position.
“The impact of Covid-19 has hit the income of many of our residents hard and we believe that offering the opportunity for them to enjoy a visit to a top class heritage attraction for free will be very welcome at a time when day trips and visits to attractions are a financial challenge for many."
Back under full Council ownership
Stirling Council Officers are now working with a newly established National Wallace Monument stakeholder group, which includes representatives from key national and regional agencies, the local communities and from other local visitor attractions.
The group will help shape an offer that will allow free access for Stirling’s residents in a way that works for all stakeholders, and for the many visitors from outwith Stirling that the Council will be working hard to attract during the year ahead, in line with Government guidance and permitted activity. Full details of the offer and how residents can access it will be promoted shortly.
The National Wallace Monument is returning to full Stirling Council ownership and operation when its current 25-year lease arrangement ends on November 27th.