The historic National Wallace Monument is taking a bold step into the future thanks to a new logo designed by students from Forth Valley College.
Monument Logo

Stirling’s famous landmark has been given a new look by two local design students that is certain to enhance its global appeal.

Jakub Jan Bieganski (20) and Jamie Megan Noon (19), who are both in their second year of a Visual Communication HND, were asked to design a new logo that would capture both the rich history and modern appeal of the Monument.

Landscape and community inspire new design

The result is a dynamic representation of the National Wallace Monument’s silhouette and surroundings, which connect to the wider Stirling Council destination brand – Stirling Alive With Scotland.

A shield from the era of Wallace’s frames a contemporary representation of the Monument’s iconic crown, with the River Forth winding through the landscape behind. Wallace’s iconic sword completes the design.

Jakub, from Falkirk, said: “My personal inspiration for the logo was the landscape which can be seen from the top of the Monument. The thing that caught my attention the most as a visitor was the river so I have tried to personalise it by using that memory. We also wanted to translate the history of Stirling visually, and we did this by putting the whole design in the frame of a shield.”

Jamie, from Menstrie, said: “The Wallace Monument is a big part of the local community which is why I was attracted to this project. It was also such a great opportunity for me to demonstrate the skills I’ve learned at Forth Valley College on a project that has significant influence in the local community, nationally and internationally. This kind of opportunity may only happen once in a life time.

“My inspiration came from looking through the old architectural design plans of the Wallace Monument, and I hope I brought my design to life by combining my gothic imagination and the colour palette from the destination brand.”

Logo will represent the Monument across the globe

On a recent visit to the Monument, the students saw how their designs have been applied to signage, leaflets, staff uniforms and an array of gift shop items, including glassware, water bottles and handmade chocolates. The new logo will represent the Monument to visitors across the globe and its young creators now have a major client for their professional portfolios.

The iconic structure has recently reopened to the public in line with the easing of Scottish Government coronavirus restrictions, offering upgraded exhibition galleries, including an interactive Battle of Stirling Bridge Experience.

Visitors can also explore the Abbey Craig, with newly opened, expanded views, or climb the famous spiral staircase inside the Monument itself and take in the amazing scenery from the Crown.

The Monument will also be one of the attractions featured in the Stirling City Pass in 2021, alongside Stirling Castle and The Old Town Jail.

Students used freedom to express themselves

Convenor of Stirling Council’s Finance and Economy Committee, Councillor Margaret Brisley said: “Jakub and Jamie have delivered an outstanding new logo that truly captures the essence of the scenery, history and entertainment which the National Wallace Monument offers to all its visitors.

“The Monument is one of our flagship visitor attractions which attracts people from all over the world. The students were given the freedom to express themselves and the standard and professionalism of their work has delivered a logo which we are proud to display around Stirling and beyond.

“I hope this experience provides invaluable help to both Jakub and Jamie as they look to progress further in their careers in the world of design.”

The National Wallace Monument returned to Stirling Council control last year, and all local residents are being offered free admission as a thank you for their efforts and sacrifice over the past 12 months.

Showcasing a treasured local asset

Vice Convenor, Councillor Alison Laurie, said: “Stirling truly offers a tourism mix that is hard to rival anywhere else and the fantastic new logo will help the Monument stand out among the crowd.

“The hard work and passion that Jakub and Jamie had for this project has shone through in their final design and, amongst some very tough competition from their fellow students, it is a worthy winner to showcase a treasured local asset that brings a sense of pride to all of Stirling.”

Forth Valley College Principal, Dr Ken Thomson said: “Congratulations to both Jamie and Jakub for their excellent work on creating the design for the new Wallace Monument logo and branding.

“They have put their own mark on an attraction that has a truly global appeal and this experience of working on such a high profile live brief will without doubt serve them well as they complete their course and take the next step in their careers.”