It was on 3 September 1995 that the European premiere of the film, which tells the legendary story of Scottish hero William Wallace, was held at the Macrobert Theatre at the University of Stirling.
Director and leading star Mel Gibson and other key cast members were among those who attended the event as well as a private party at Stirling Castle, with thousands lining the city’s streets.
The film went on to generate £109 million at the box office and scoop five Academy Awards including best picture and best director.
It also took the story of William Wallace to the attention of audiences worldwide, sparking a wave of new visitors to Stirling and Scotland and delivering a major economic boost across the tourism sector.
Prior to the launch of the film, annual visitor numbers to the National Wallace Monument were in the region of 80,000 per annum. For the 10-year period from 1996 to 2005, the average annual number of visitors to the Monument surged to 135,000.
Interest in the story of Wallace has endured. In the last financial year (2024-25), 133,297 people visited the Monument, which was closed for a month for maintenance.
Visit Scotland’s recent Visitor Survey highlighted films as being a key influence on visitors to the country, with Braveheart among the top two films referenced by tourists as inspirational to their visit (the other being the TV series Outlander which is also filmed in the Stirling area).
Astonishing
Stirling Council Leader, Cllr Gerry McGarvey said: “It’s astonishing, that 30 years on, Braveheart remains a key driver for visitor numbers to the National Wallace Monument, Stirling and Scotland.
“We are proud of Stirling’s central role in the history of the nation and thanks to Braveheart, millions of people across the world have been inspired to come here and learn more about Wallace and Scotland’s story and see everything else we’ve got to offer.
“As we celebrate this milestone, it’s fitting that we are progressing with the exciting and transformational Stirling Studios project. This means in the future we will be able to host high-end productions such as Braveheart here in Stirling, delivering significant economic benefits in another key sector of the Scottish economy.”
Impact could be felt for many more years
VisitScotland’s Regional Director, Lynsey Eckford, said: “Braveheart raised the profile of Stirling with film fans inspired to seek out the real history behind William Wallace and Robert the Bruce, helped, no doubt, by the premiere taking place in the shadow of the Wallace Monument.
“The film is a fine example of the long-term impact of screen tourism. It goes beyond the attractions and filming locations, to accommodation providers, hospitality and retailers, supporting the local visitor economy.
“Considering visitors are still talking about Braveheart 30 years on, that impact could be felt for many more years to come."
More than just a film
To mark the 30-year milestone of the film in Stirling, acclaimed author and cinema historian Dr. Thomas A. Christie is holding an event at the Legends Café at the Monument, which will explore the enduring legacy of the film on the cultural landscape of Scotland and beyond.
Taking place on Thursday 11 September, the anniversary of the Battle of Stirling Bridge, the event will delve into the production and lasting impact of Braveheart, including how it has shaped modern perceptions of Scottish history and identity and inspired international tourism.
Dr. Christie will provide exclusive behind-the-scenes insights and share fascinating anecdotes from the film’s creation, offering attendees a unique perspective on this cinematic masterpiece.
He said: "Braveheart is more than just a film; it's a cultural phenomenon that has revitalized interest in Scottish heritage and tourism. The film's portrayal of Wallace's rebellion not only brought his story to global audiences but also significantly boosted the international profile of Stirling, a city deeply intertwined with the narrative."
Attendees will also have the opportunity to participate in a Q&A session, allowing for an engaging dialogue about the film's impact and legacy.
Tickets for the event, which are priced at £11.55, will also give attendees the opportunity to visit and explore the National Wallace Monument for free between Monday 8 and Sunday 14 September.
Tickets are available via Eventbrite.
