The draft scheme, which was approved by council to go to consultation, on 26 June, outlines ambitious plans to enhance, support and future-proof the region’s visitor economy. It was shaped by the feedback received in-person and online during an extensive public engagement process.
Using new powers granted by the Visitor Levy (Scotland) Act 2024, the draft scheme proposes a 5% levy on overnight stays across all forms of paid visitor accommodation in the Stirling Council area.
Over and above the statutory exemptions, it features several Stirling specific exemptions to those paying the levy. This includes Stirling Council residents, those in the receipt of carers’ allowance and visitors staying more than seven nights (through reimbursement), as well as a site exemption scheme for charitable and educational organisations, where the purpose of the trip is primarily charitable or educational
Residents and other stakeholders, including the local tourism sector, now have an opportunity to share their views on the draft scheme through an online survey (with paper copies also available in Stirling Council libraries) which will run until 12 October.
Businesses, accommodation providers, residents and visitors can also feedback on the proposals at drop-in sessions in locations across Stirling in September:
- Stirling (9 September 2025, 11am-6pm, Albert Halls)
- Balfron (11 September 2025 10am – 6pm, John McLintock Hall)
- Drymen (17 September 2025, 10am-6pm, Drymen Village Hall)
- Killin (23 September 2025, 10am-6pm, McLaren Hall)
- Callander (29 September 2025, 10am-6pm, Callander Youth Project Trust).
Final opportunity
Stirling Council Leader, Cllr Gerry McGarvey said: said: “Tourism is a vital part of Stirling’s economy and we want it to continue growing. The draft Visitor Levy scheme has been produced with the aim of achieving this objective and maximising the potential benefits for all, supported by the extensive and constructive feedback we received in our initial public engagement.
“The formal consultation is the final opportunity to influence a draft Visitor Levy scheme for Stirling before a decision is made on its implementation at the end of the year. I would encourage everyone, from accommodation providers to residents and visitors, to feedback on the scheme to ensure it reflects the needs of all of Stirling.
“The online survey will run for three months to allow plenty of time for the public to consider and share views on these important proposals. We have also arranged drop-in sessions in locations across the Stirling area during September for people and businesses to learn more, ask questions and have their say.”
Priority areas
Following the statutory consultation period, a final version of the scheme will be presented to council in December. If approved, Visitor Levy income could be invested in priority areas such as:
- Improved infrastructure – including public toilets, sustainable transport, wayfinding and local facilities.
- Destination development – promoting Stirling’s unique story, encouraging longer stays, and supporting local tourism hubs.
- Events and culture – delivering a distinctive events calendar and backing community-led festivals, especially in the low season.
- Business support and skills – helping local businesses grow, improve their digital presence, and develop the workforce of tomorrow.
The Stirling Visitor Levy, if approved in December, would take effect from 1 June 2027, applying to bookings made on or after 1 January 2027. More information on Stirling’s draft Visitor Levy scheme can be found at www.stirling.gov.uk/visitorlevy and on the Engage Stirling platform.
