Stirling’s ‘Big Bike’, which measures 100 metres by 90 metres, is larger than a football pitch and will be visible around the world as the three-day competition is televised to an anticipated one billion global audience.
Ready to stage these exciting events
Stirling Council Leader, Cllr Chris Kane said: “The 2023 UCI Cycling World Championships is the single biggest cycling event in history and the Time Trials are the largest sporting event ever held in Stirling.
“We’re already welcoming competitors, cyclists and spectators from around the globe to our wonderful city and surrounding villages, so what better way to put Stirling on the map than with our very own ‘Big Bike’ visible from the skies.
“We were delighted to work with the event organisers to facilitate this striking piece of land art. This is a stunning statement that Stirling and its communities are ready to stage these exciting events. Together, let’s celebrate all Stirling has to offer and inspire everyone with the Power of the Bike.”
Stirling’s ‘Big Bike’ was created by specialist sports branding company Amayse using state-of-the art tech and environmentally-friendly products.
No bigger or better way to get the message out
Trevor Marks, 3D Signs Manager from Amayse, said: “There is no bigger or better way to get the message out that Stirling is proud to host this global competition.
“We are delighted to have been able to play our part, using our robotic technology and environmentally-friendly paint to produce a brilliant piece of land art at the city’s Kings Park, which is surely one of the largest for the Championships.”
Perfect stage for major events
Trudy Lindblade, 2023 UCI Cycling World Championships CEO, said: “We thank Stirling Council and people across the region for hosting the Individual Time Trials – it’s fantastic to see the Championships celebrated on such a scale by the local community.
The first five days of competition have shown how big and exciting this brand-new event is and an opportunity to showcase Scotland as the perfect stage for major events, while encouraging more people to discover the Power of the Bike.
“We look forward to welcoming spectators and cycling fans from around the world to Stirling, as the best international riders compete for the World Championship title.”
The Stirling area will stage the Individual Time Trials from Wednesday 9 August to Friday 11 August for all categories - Men Elite, Women Elite, U23 Men and Men and Women Juniors.
Covering up to 48km of roads, the Individual Time Trials will see riders set off from the King’s Knot in the shadow of Stirling Castle, before heading out west into the countryside and looping back into Stirling’s historic city centre, with a sprint through the city to the finish on the Castle esplanade.
The anticipated one billion global TV audience will place the event in the top-10 most watched sporting events in the world, rivalling the Olympics and Commonwealth Games and placing Scotland and Stirling on the world stage as a destination for elite cycling and cycle tourism.
More information, including on fan zones, spectator guides and travel details, is available at www.stirling.gov.uk/ucichamps and yourstirling.com. The full event schedule can be accessed by visiting: www.cyclingworldchamps.com.
The 'Get Ready' section of www.cyclingworldchamps.com is a practical hub for local residents and businesses, while a new Business Guide has also been added for organisations across Scotland prepare for and welcome the Champs.