Stirling Summer Sessions prove a huge hit with concert goers

The inaugural Summer Sessions at Stirling City Park have won praise after thousands of music fans attended a series of headline concerts, boosting visitor numbers to Stirling by over 50 per cent.

A wide angle shot of an outdoor festival area in a large expanse of fields, underneath a castle.
More than 20,000 people alone attended the Shania Twain concert at Stirling City Park, in the shadow of Stirling Castle.

Acts such as Shania Twain – who attracted more than 20,000 people to her show – and Sir Tom Jones wowed audiences who travelled from across Scotland for the stunning gigs, spread over six days from Thursday, 27 June to Tuesday, 2 July.

Stars including James Arthur, Busted and rising Scottish band Young Fathers – winners of the Scottish Album of the Year award, hosted at Stirling’s Albert Halls – also delighted the crowds who brought a party atmosphere to the city as it celebrates its 900th anniversary.

Stirling Council leader, Cllr Chris Kane, said: “Stirling has a proven track record of successfully hosting major events and big crowds and the Summer Sessions were another fabulous showcase for our city as it celebrates its 900th birthday, bringing a feelgood factor for the people who attended, as well as economic benefits.

“We welcomed thousands of music fans from across the country, as well as local residents, and Stirling City Park has again shown it’s a superb venue, tailor made for large-scale events. Even Shania Twain described the backdrop for her concert as ‘magical’.

“It has also been great to hear the positive feedback from DF Concerts about the venue, the location and the support they’ve received to put on Stirling Summer Sessions.”

A singer, wearing a tartan skirt and a leopardskin hat, sings into a microphone on stage.
That does impress me much! Country superstar Shania Twain described her show in the shadows of Stirling Castle as 'magical'.

Geoff Ellis, CEO of DF Concerts said: "We are really happy with how the inaugural Stirling Summer Sessions went. Hosting such a huge line-up - including the incredible Shania Twain, who played to over 20,000 enthusiastic fans after her memorable Legends Slot at Glastonbury - was truly a highlight for everyone involved and something very special for the area.

“The setting of Stirling City Park, in the shadow of the historic Stirling Castle, provided the perfect backdrop for a great few days of live music.

"We are incredibly thankful to the fans who attended for their energy and passion, and also extend our gratitude to the people of Stirling and all our stakeholders for their unwavering support and dedication, which were instrumental in making this event a success."

A picture, taken from a stage, shows thousands of music fans enjoying the festival setting.
Thousands of visitors were attracted to Stirling City Park for a series of showcase concerts as part of the Stirling Summer Sessions.

Stirling’s Business Improvement District organised a team of volunteers to help visitors navigate the city centre and created a 'What's On' website. They also distributed leaflets that shared the special offers and events arranged by local businesses throughout the week of concerts.

Danielle McRorie-Smith, Go Forth Stirling BID Director, said: “The Summer Sessions brought an incredible energy to Stirling, attracting a diverse crowd and significantly boosting city centre businesses.

“Our footfall data showed a remarkable 51.1% increase in visitors, and local businesses reported substantial sales growth. The vibrant atmosphere and community engagement during the events were truly heartening, demonstrating the positive impact such events can have on our city.

“This successful series underscores the value of investing in cultural activities that drive economic growth and enhance the quality of life in Stirling. This was a major investment for the city, and traders reported significant benefits, with many hospitality businesses experiencing their busiest days on record.”

A group of six women, dressed in cowboy hats, smile as they link arms together and walk down a cobbled street.
Some Stirling traders recorded their busiest ever day as Shania fever hit the city centre,